In Part 1 and Part 2 of this series, Hanadi El Sayyed explained what Employee Advocacy is and why it should be the purpose of the employee experience. To have someone advocate your brand is very powerful, and when it’s your employees, the impact is compounded. Regardless of who is leading this program, whether HR, Communications, or Marketing or all of them combined, a structured approach is necessary to design, launch, and grow a successful employee advocacy program. In part 3, she explores the necessary elements to drive success of your advocate program.

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