Posts by Caroline Styr, Kerry Ghize & Christophe Martel
How to Demonstrate the Business Value of Employee Experience

The business world has long understood that external customer experience (CX) is a key differentiator in the market. Or, in other words, that business impact is determined by the experience centricity of products and services. An experience-centric approach should not be limited to external customers. Positive internal customer experience – for the people who work for and with an organisation – is equally as important. Insight222 Research and TI People conducted research in 2021 to understand how EX and people analytics leaders can demonstrate the business value of EX, by focusing on interaction-level experience data. This approach is essential for Chief Human Resources Officers (CHROs) and business executives looking to understand and improve the business impact of EX in their organisation.

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