One can't pick up an industry or trade publication without headlines extolling digital transformation, data-driven cultures, and artificial intelligence. Most of the focus is on new software, hardware, and gadgets that will magically "transform" its capabilities. We, too, are excited about the potential. Unfortunately, though, most transformation efforts fail. From our perspective, the most important reason is a too-narrow focus on technology, coupled with a failure to embrace people. Indeed, it appears that many transformation efforts view people as part of the problem.  

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